After being on the New York Best Sellers list for quite some time and hundreds of scathing reviews about the
book on Amazon.com, Kevin Trudeau has been banned from infomercials and ordered to pay $5million in fines from the profits of his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About.”
In August, Judge Robert W. Gettleman of the U.S. District Court for the Northern District of Illinois stood by his conclusion in 2007 that Trudeau “clearly, and no doubt intentionally,” violated a provision of a 2004 stipulated court order that prohibits Trudeau from misrepresenting the content of books in his infomercials. The judge stated that “the Infomercial[s] falsely and intentionally led thousands (probably hundreds of thousands) of consumers to believe that the Weight Loss Book would describe an ‘easy,’ ‘simple’ protocol that, once ‘finished’ would allow the consumer to ‘eat anything’ he or she wants.”
Contrary to Kevin Trudeau’s claims, the judge found the following statements in the infomercials and book to be false.
- the diet protocol could not be done “easily” and “at home,” because the protocol described in Trudeau’s book requires colonics, which must be done at the office of a licensed practitioner, as well as injection of human growth hormone;
- dieters could not “complete” or “finish” Trudeau’s four-phase program, because Trudeau’s book states that “Phase 4 is for the rest of your life”;
- dieters could not eat “anything” they want, because Trudeau’s book prescribes that dieters following Phase 4 must eat “only 100% organic food,” and no “brand name” food, “fast food,” or “food served by regional or national chain restaurants”; and
- the diet protocol did not require “no exercise,” because Trudeau’s book states that three of the diet’s four phases, including Phase 4, require walking one hour outside every day.
If you think this is a RECENT event, think again.
The FTC filed its first lawsuit against Trudeau in 1998, charging him with making false and misleading claims in infomercials for products he claimed could cause significant weight loss and cure addictions to heroin, alcohol, and cigarettes, and enable users to achieve a photographic memory.Tags: kevin trudeau, weight loss cures