At this very moment I’m in Chicago, IL. But not just to see the beautiful downtown area, or catch a baseball game. I’m here on business. I’m here for the Chicago IFT 10, annual meeting and food expo! I plan on being at the expo July 18th and 19th 2010 and will be Tweeting my way thru the show. Not too much mind you! I’ll try and keep it interesting and informative. You can find the simple instructions below on how to keep updated on this event.
I might even use Twitvid to toss up a live but short video. Assuming there’s something that you need to see to believe.
What is the IFT Food Expo:
The IFT is an annual meeting and food expo. It’s main focus is to bring the professionals involved in both the science and business aspect of the industry under one roof. At the IFT, you have the opportunity to learn about cutting edge trends, new products and bleeding edge scientific innovations.
This isn’t a show for competitors. It’s not littered with supplement companies. Before protein water or adding fiber to every food became mainstream, you saw this kind of innovation and ideas at these shows. Many times the vendors are improving on existing ideas. But once in a while, you see a trend that hasn’t hit the shelves yet and it’s the kind that might make a difference. (Beta-Alanine comes to mind when I learned about this one in Vegas 2 years before it was even bottled by a supplement company).
It’s how I keep up to date on what coming in the industry. It’s my insight into what goes into products, from what country and all the finer details. It’s much more than a supplement show where all you see are fitness models and packaged goods with LOUD music and outrageous claims.
How You Can Follow Me at the IFT 10 Expo:
I will be using the hashtag #IFT10 for Twitter posts (aka “Tweets”) concerning this year’s Expo. If you are a Twitter user, please make sure to add “#IFT10” to all your tweets about the IFT 10 annual meeting or to just ask questions about something.
If you are new to using hashtags, note that you can follow hashtags via our page on Twubs (http://www.twubs.com/ift10). This makes it easy for you to keep track of all posts about the show, regardless of whether you are following me or the various tweets. I’m even aggregating anybody who tweets about the show on this page. It’s your chance to see what’s coming and ask questions.
Who knows, I might even be able to stop by a booth or two if you Tweet me your info using the hashtag above.
“The NoBull Muscle Guy”